Align your brand with 3-5 philosophy videos published weekly across YouTube and Instagram, averaging over 1M views each.
2.5M+ followers1M+ avg views/video65K+ newsletter readers
Where thoughtful brands meet curious minds
Sponsor Big Think's Mini Philosophy with Jonny Thomson and put your brand in front of millions of professionals who value substance over spectacle.
Custom sponsorship packages built around your goals
2.5M+Total followers across platforms
1M+Average views per video
65K+Newsletter readers
3-5New short-form videos per week
Your path
From first call to campaign launch
Start fast and see the difference within weeks.
Book a call
Tell us your goals, target audience, and preferred platforms. We map your brand to the right sponsorship format.
Design the campaign
We build a custom package based on platform mix, campaign length, deliverables, and content requirements with competitive CPMs.
Collaborate with Jonny
Jonny Thomson crafts sponsorships that feel additive to the audience experience, aligning your brand with ideas your audience already cares about.
Reach 2.5M+ curious minds
Your campaign goes live across YouTube, Instagram, Substack, podcast, and Big Think with full cross-platform distribution.
Capabilities
Four ways to reach a discerning audience
Choose a single platform or build an integrated multi-platform campaign.
Short-form video sponsorships
Align your brand with 3-5 philosophy videos published weekly across YouTube and Instagram, averaging over 1M views each.
Podcast integrations
Reach listeners through long-form conversations with leading thinkers, authors, and cultural voices in a native, conversational format.
Newsletter advertising
Connect with 65K+ engaged newsletter readers who opt in for weekly essays on philosophy, psychology, productivity, and culture.
Custom editorial partnerships
Collaborate with Jonny Thomson on creator-led branded content and editorial campaigns tailored to your brand narrative.
Versus the old way
What sets this audience apart
Mini PhilosophyTypical influencer channels
Mass social reach with intellectual credibility✓×
Premium editorial environment under Big Think✓×
Creator with Oxford philosophy teaching background✓×
Cross-platform integrated campaigns✓×
Audience that rewards craft over hype✓×
Brand-safe, education-focused content✓×
Bestselling author with books in 22 languages✓×
Good to know
Common questions from sponsors
What is Mini Philosophy?+
Mini Philosophy is a philosophy-focused media property created by Jonny Thomson and published by Big Think that makes timeless ideas accessible and relevant for modern audiences.
Who is Jonny Thomson?+
Jonny Thomson is a bestselling author, former Oxford philosophy teacher, and one of the world's leading philosophy creators online. His books have been translated into 22 languages.
What platforms does Mini Philosophy publish on?+
Mini Philosophy publishes across YouTube, Instagram, Substack, podcast platforms, and Big Think's owned media channels.
What types of sponsorships are available?+
Available opportunities include podcast integrations, short-form video sponsorships, newsletter ads, custom editorial collaborations, and multi-platform branded partnerships.
What audience does Mini Philosophy reach?+
Mini Philosophy reaches highly educated, intellectually curious professionals who seek depth in a world of noise. They value lifelong learning, critical thinking, and self-improvement, and reward brands that respect their intelligence.
How large is the audience?+
The property reaches more than 2.5 million followers, averages over 1 million video views, and has more than 65,000 newsletter readers.
Can sponsors create custom campaigns?+
Yes. Sponsors can collaborate on custom creator-led campaigns with Jonny Thomson, editorial partnerships, and integrated cross-platform activations.
Is the content brand-safe?+
Yes. Mini Philosophy operates within Big Think's premium editorial ecosystem and focuses on thoughtful, educational, and culturally relevant content.
Next step
Put your brand where curiosity lives
Book a call to explore sponsorship opportunities across video, podcast, newsletter, and custom editorial with Big Think's Mini Philosophy.
Book a call›